If you are a logo designer, then you probably have a ton of rejected concepts. However, that doesn’t mean you can’t sell them as pre-made templates. LogoGround provides a marketplace for you to do just that.
( updated with new information as of June 2020 )
LogoGround believes that happy designers form a strong, loyal community, which in the long term attracts more clients than any ad campaign could ever do. Unlike competitors that take a sizable cut from every sale, LogoGround gives you 90% of the profit from a sale — definitely a good reason to sign up.
At the same time, LogoGround is particular about the quality of the designs you puts up for sale. As such, the selection process is strict, with each logo being individually vetted by the art director; only the ones that are of high enough quality are approved. More importantly, this weeds out so-called designers who are looking to make a quick buck by uploading tons of generic or copyrighted logos.
On that note, do NOT upload any copied logos. Doing so will get your account permanently banned, and there are no second chances.
UPLOADING YOUR WORK TO LOGOGROUND
If your submission doesn’t make the cut, you will receive a reason and guidelines for improving the design, which is helpful in improving your skills as a logo designer. For better reference and inspiration, consider taking a look at the staff favorites posted on the front page.
Submitting a logo is straightforward and involves a 4-step process. Your first step is to give an overview about your logo, including a title and description. The description is also your sales pitch, so be sure to make it as detailed and enticing as possible. You also have to select appropriate categories and add relevant keywords for better exposure.
Next, it’s time to set the price, which can go from $100 to $1,000. While lower prices will increase the odds of a sale, be aware that the client receives full ownership once it’s sold. Also, LogoGround assumes that minor revisions such as colors, fonts and layout, are included in the price. As such, the price you set has to take the above factors into consideration and make sense to you.
From there, it’s time to upload the JPG image and EPS file for the selection process. Do follow the Preview Requirements so your JPG image doesn’t run into any issues.
Finally, you have to declare that the design is completely original before completing your submission. Again, LogoGround takes a very firm stance on copied logos.
Your logo will be put up for sale if it’s given the green light. Better yet, if your logo is of exceptional quality, the art director will feature it on the front page, which significantly increases the odds of a sale. LogoGround doesn’t offer paid placement, so your success really depends on the quality of your work.
Your Dashboard makes it easy to manage your logos, clients and money. You can also check out some of your most viewed logos or grab a URL to promote your profile page.
When a client buys your logo, they have the option to request for additional and unlimited revisions. Here, it’s important that you check your account regularly, since you only have one business day to respond to a sale, and 30 days to work with the client on the revisions. After the design is finalized, you have one more business day to send the working files to the client.
As mentioned earlier, the revisions you can make on LogoGround are limited in scope. However, if the client is looking for significant changes to the design, LogoGround actually recommends that you contact them directly. From there, you can discuss further details outside the site, and work out specifics such as extra fees and method of payment.
In the event that you aren’t available to clients, LogoGround has a Pause button, which hides your logos for 30 days or until you unpause the account. It’s very important that you respond to any sales promptly and pause your account when necessary. If you are found to be uncontactable, a staff designer will step in to work with the client on your behalf — meaning you earn nothing from the sale.
In addition, LogoGround may delay payment if the client seems unhappy with your services for whatever reason. Even then, you are expected to bear full responsibility and deal with any outstanding issues. Always strive to meet the client’s needs, since they have the power to ask for a refund within 30 days.
All designers are paid monthly, with PayPal being the only payment method. Earnings from a sale will show in your account, but won’t be released until the design (including revisions) is finalized. Payments usually happen around the 20th of each month, but note that LogoGround will withhold payment from your first sale by one pay cycle in order to prevent fraud.
MY EXPERIENCE WITH LOGOGROUND
I earned quite well when I first joined LogoGround 5 years ago. However, because there are so many active designers and submissions (over 80,000) my logos aren’t getting as much visibility as before. Nonetheless, I made close to $2,000, with each logo selling at $150 and my latest sale being 2 months back. There are other designers who price their logos much higher, but I wanted to appeal to more customers.
Also, compared to websites like Envato I like the upload process and requirements of LogoGround much better — you just need a JPG image file and a EPS source vector file.
As you can see, LogoGround values both designers and clients equally. If most of your logos are good enough to pass the selection process, then the site can definitely turn into a good source of passive income for you.