As a freelance graphic designer you would probably agree when I say that one of the biggest challenges is getting clients. In order to have long term success it’s important to know how and where to effectively promote your services to attract clients. One such way is through Reddit, which is a social media platform and online community where users can connect and participate in discussions. Over the years I have been getting a lot of my clients there, so here I will share how to get clients and build a client base through Reddit.
SUCCESSFULLY GETTING CLIENTS ON REDDIT
WHAT IS REDDIT?
Some years ago I have written about finding success on Reddit as a freelance graphic designer. A lot of things have changed since then, so I think it’s time to revisit the subject of getting clients there. Now Reddit has become a web traffic powerhouse, with approximately 2.3 billion visits to the platform in December 2023.
In case you haven’t heard about Reddit, it’s often referred to as “the front page of the internet” due to the individual communities called subreddits that cover every topic under the sun. Users are free to share content, comment on posts, and engage with other users on various topics.
A unique feature about Reddit is its karma system, which allows users to earn karma by contributing to the community — basically the more well received your posts and comments are, the more points you earn.
WHY REDDIT IS A GOOD WAY TO GET CLIENTS
As mentioned earlier, with millions of users on Reddit you are able to connect more easily with clients who are looking for graphic design services. For instance, by sharing your expertise and participating in discussions on specific subreddits where your target market is likely to be active on, you can build relationships and credibility within the community, thereby increase your chances of clients reaching out to you for projects.
Also, it doesn’t cost anything to post on Reddit to promote yourself as a freelance graphic designer, which is ideal if you are on a tight budget and not able to spend on paid advertising. Earning karma is free, and once you have built a strong enough reputation and social presence clients will end up seeking your services instead.
WHY REDDIT ISN’T A GOOD WAY TO GET CLIENTS
Given its popularity now getting clients has become more difficult than ever, especially in such a competitive field like graphic design. There are so many freelance graphic designers on the platform nowadays — even ones that don’t actually have any expertise or knowledge in graphic design and are just looking to make a quick buck.
Similarly some clients may be trying to take advantage of freelancers, such as looking for free or cheap work, or having expectations that are too unrealistic. Chances of encountering scammers are quite high, resulting in you wasting your time, effort, and even money.
Building credibility and establishing yourself as a reputable freelance graphic designer does require you to spend time regularly engaging with the community. If you have the experience you probably understand that leaving a comment that shows your expertise and knowledge takes quite a lot of brain power, which can be exhausting in the long run.
In addition, you are at the mercy of the moderators of a subreddit, who may choose to ban you from the community for a number of reasons. As such, it’s important to understand the rules and guidelines for each subreddit, especially when it comes to self-promotion, advertising, and solicitation.
TIPS TO GETTING CLIENTS ON REDDIT AS A FREELANCE GRAPHIC DESIGNER
First, identify subreddits where your target market is likely to be active on. For a freelance graphic designer consider communities related to small business, entrepreneurship, and industries that you feel have demand for your services.
Instead of just promoting your services, focus on providing value to the community by giving helpful feedback, commenting on posts, and participating in discussions. Over time you will be recognized as an expert in your field, and clients within the community are more likely to want to engage your services for their projects.
It’s also a good opportunity to build your creative network by connecting with fellow professionals, which can lead to referrals and collaborations down the road.
As mentioned earlier, when promoting your services make sure that you follow the rules and guidelines of the subreddit to avoid getting banned or flagged as spam. For example, some subreddits require you to flair your posts before posting. Be transparent about who you are, what you do, and how to reach you — try not to come across as too salesy. If possible share testimonials or reviews from your clients to build trust and demonstrate your competence.
Because competition is so fierce on Reddit, try to respond prompty to inquiries from clients so they don’t give the project to someone else.
Ensure that your Reddit profile is professional and any comments or posts you make should help build your credibility and reputation as a freelance graphic designer. Consider having a separate account for your personal use, where you can freely express your thoughts.
Finally, keep track of your efforts and see what strategies are working best for you. From there, it’s about adjusting your approach accordingly to improve your chances of getting clients over time.
MY EXPERIENCE GETTING CLIENTS ON REDDIT AS A FREELANCE GRAPHIC DESIGNER
I have been using Reddit to promote my services as a freelance graphic designer for the past few years. In fact, I would say more than half of my clients so far are from the platform, so it’s definitely a viable way to get clients.
My approach is the same as described above, where I try to provide value and build credibility by actively participating in subreddits such as r/graphic_design, r/smallbusiness, r/startup, and r/logodesign. I feel having a routine helps me to be more consistent in my efforts, so I have an Excel sheet detailing what subreddits I should promote my services to daily, weekly, and monthly.
While there are subreddits like r/DesignJobs and r/forhire where I can bid for projects posted by clients, I find that I don’t get a response most of the time, probably due to the number of applications they tend to receive. Instead, most of my clients usually reach out to me directly after checking out my Reddit profile and seeing that I have a good reputation and portfolio of work on the platform.
Reddit can be very valuable when it comes to getting clients as a freelance graphic designer. However, it’s essential to approach it strategically and be prepared to invest time and effort into building your social presence and reputation. By proving that you are a helpful and knowledgeable member of the community, you will be able to attract clients who are interested in your services and build a solid client base in the long run.