Society6 is probably one of the most popular print-on-demand sites. It’s no wonder that some of the most talented artists such as Andreas Lie and Evie Seo choose to sell their artwork there. In fact, as announced by Society6 on their blog, the top sellers are making more $5000 worth in a month — so there’s definitely money to be made.
Society6 used to be all about art prints. However, they have since added over 30 products, from apparel to (even now) floor pillows. Better yet, they don’t compromise on the product quality and their customer service is top-notch. As you know, happy customers means they’re more willing to make a purchase.
Society6 also runs free worldwide shipping promotions, which is great if you already have a global fanbase. Even if you don’t, such promotions can boost your sales by making your designs more affordable to a wider audience.
Unlike other sites that require you to reach a minimum payment threshold, Society6 pays you every month through PayPal — no matter how much you make that month. It might be just a few dollars, but seeing that commission paycheck in your account can definitely be a source of motivation.
In addition, you own all rights to your work, so you can sell them elsewhere with no issue.
Of course, there are so many artists on Society6 that it’s hard to get noticed. In other words, you will find it hard to earn money unless you do your own marketing and promotion. At the same time, you will probably have more success by creating designs based on pop culture and trends.
If your designs are really good, they might even be featured on Society6. The site promotes some of the best pieces on their social media (with over 300,000 followers on Instagram and 200,000 followers on Pinterest), so you definitely want to focus on quality over quantity.
Society6’s focus is on building a community of artists and designers. You can be part of it as well. It’s as simple as promoting (the little heart symbol) or leaving a comment on a post. Like social media, the more active you are on Society6, the more followers, promotions — and sales — you can gain.
You’re encouraged to make use of the Collections feature to curate and organize work from both yourself and others on the site. It’s a great way to explore all the wonderful artwork on Society6; the type of collections you create will allow others to learn more about you as a designer as well.
You can sign up for a Society6 account right now. However, do note you have to be verified in order to sell your designs on their products and get paid for your sales. Verification is a one-time process that must be completed through PayPal and costs $1. As such, you will need to have a PayPal account with at least some money in it.
Once you’re verified, it’s time for the fun part — uploading your designs and making money. Click on Sell on the navigation bar and you will be taken to the Artist Studio. First, you will need to upload your artwork. It’s recommended that the image be at least 6500px at 72dip or higher so as to make it available on as many products as possible.
Next, enter the necessary information for your artwork.
Once done, you will be brought to the products page, where you can adjustments to how your artwork looks on each individual product. You will also be able to set your profit margins, but only for art prints; profit margins on everything else are determined by Society6, and you can view the pricing structure for all their products here. Such a lack of control might seem unappealing; on the other hand the pricing they set are quite on par with sites such as Design by Humans and Redbubble.
As mentioned earlier, you can upload custom sizes of your design depending on the product.
One big issue that you might face is how glitchy the mockup system is, especially for apparel. As you can see from the image below, the artwork is framed on a white background instead of a transparent one, meaning you can’t really tell how it looks like on a shirt. Furthermore, the shirt color is stuck at grey; hovering over a color doesn’t do anything. The only thing you can do is to pick the colors that you think match well with your design and hope for the best — which is certainly an exercise in frustration.
Otherwise, the process is quite straightforward, and you just have to hit Publish to put your artwork out there for everyone to see and buy.
Finally, you can go to your account to manage your posts and track your earnings, among other things.
Society6 allows you to make money and earn passive income with your designs with just a few clicks — but recognition does take some time and effort. By posting high quality work and participating in the community on a regular basis, you’re bound to see sales over time.